Sales performance
See pipeline movement and revenue against target by rep, region or account.
- Conversion rate
- Weighted pipeline
- Average deal value
Business intelligence dashboards UK
See your business clearly.
Webb Systems Ltd turns raw numbers into interactive dashboards your team can check daily. Track KPIs, open the detail behind a result, and send the right report to the right people.
Designed for sales, finance, operations and leadership teams.
Monthly performance overview
Revenue
£428k
+12.4%
Pipeline
£1.8m
+8.1%
On target
84%
+5.6%
Revenue by month2024 / 2025
KPI dashboards
One clear view for every team.
Give each group the measures it needs, while leadership keeps a consistent view across the organisation. The detail is there when someone needs it.
Finance
Make cash position and budget variance visible before the month closes.
- Cash flow position
- Budget variance
- Margin by service
Operations
Follow throughput, downtime and quality across sites, shifts or work orders.
- Output per shift
- Downtime minutes
- Quality rate
Leadership
Put the measures that shape decisions on one focused executive screen.
- Group revenue
- Service performance
- Regional comparison
Interactive reporting
Built for exploration, not just reporting.
Start with the headline number. Follow the evidence when it needs attention.
Drill from a KPI to the underlying transaction
Filter by date, region, product line or customer
Schedule reports for email delivery
Set threshold alerts for important changes
Answer the next question without opening another spreadsheet.
A sales director can select a region, open a missed target and see the accounts behind it. A finance lead can compare actuals with budget, then follow a variance to its source. Every view keeps the context intact.
Live connections or scheduled refreshes.
Bring together CRM, finance, stock and operational systems in one reporting model.
Bring together CRM, finance, stock and operational systems in one reporting model.
Useful data stays connected to the decision it supports.
B2B analytics in practice
Made for the way UK organisations operate.
Multi-site teams need shared definitions and local detail. These dashboard patterns keep both in view.
Multi-site retail
Compare store revenue with footfall, staffing and local targets. Managers see where attention is needed before the weekly review.
B2B wholesaling
Track sales rep activity, account growth and overdue opportunities across territories. A shared pipeline view supports practical coaching.
Manufacturing
Bring production output, downtime and quality into one screen. Supervisors can compare lines and investigate a shift without waiting for month-end.
Public services
Show service delivery KPIs by area, period and team. Clear definitions make performance conversations easier for local authority leaders.
Clear by design
Designed for clarity, not clutter.
Good data visualisation software helps people notice the right thing first. We choose the chart, colour and layout to match the decision.
Use the right chart
Bars compare, lines show movement, funnels expose drop-off and heatmaps reveal concentration.
Make thresholds obvious
Consistent colour rules help teams spot a result that needs action without decoding a legend.
Fit every screen
Views work on a large office display, a laptop in a meeting and a mobile screen on site.
Respect accessibility
Readable contrast, clear labels and keyboard-friendly controls support WCAG AA requirements.
Practical answers
Dashboard FAQs.
Start with the questions teams ask before a reporting project begins.
Can we connect to our existing database?
Yes. We can work with your existing database and business systems, using live connections or scheduled refreshes where that fits your reporting needs. Tell us what you use.
Can dashboards be viewed on mobile?
Yes. Dashboard layouts can be adapted for mobile screens, with the most important KPIs kept easy to read and operate on site or between meetings.
How often is data refreshed?
Refresh timing depends on the source and the decision being supported. We can set a schedule that suits daily management reporting or a more frequent operational view.
Can we schedule reports to email?
Yes. Automated reporting can send a selected dashboard or report to named recipients on an agreed schedule, with threshold alerts for measures that need attention.
Do you provide training on using dashboards?
Yes. We show your teams how to filter, drill into results and read the agreed KPI definitions. Training can be arranged for administrators and everyday users.
Make the next decision clearer
See your data come alive.
Request a dashboard demonstration and walk through a sample view built around your industry, measures and reporting rhythm.
Webb Systems Ltd · Victoria Pier, Lerwick, Shetland Islands, ZE1 0AA · [email protected]